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For Growing your Business-- Web Design Package
includes Valuable Tools and Value-Added Features.
Our Value-Added Website Package will deliver a professional web design with a number of valuable features for an interactive website, along with a distinctive online presence for your business or organization.  This website package gives you a 14-page, quality web design, with visually appealing page banners, online graphical ads, a browsable photo gallery depicting your organization, and other pleasing page layouts.  Value-added, interactive Features include an online Recommend-a-Friend Form, a Customer Feedback Form, Double Opt-In Email signup, and a Printable Order Form.

Let Afford Ecommerce of West Chester, PA (Chester County) convert your business goals and our industry knowledge into well-crafted, compelling text for pages of your web design. Get an interactive website showcasing your products, services, special offers, announcements, FAQs, testimonials, and more!  For all website packages, Afford Ecommerce will take care of all technical details for your web design. This includes registering your website domain name, setting up your website hosting service, launching your website with 8 points of Search Engine Optimization.

In addition, it includes setting up 10 email accounts for communicating with your customers, visitors, and staff.  To extend your investment in your web design, our Value-Added Website Package also will advertise your business with 6 online business listing services, which can be either free or subscription listings. Any subscription fees would be extra.

Value-Added Website Packages - Features:

•           2 Custom Prototypes in Web Design
•           Get 14 value-added webpages
•           Custom Graphic or Flash Page Banner
•           Page Hit Counters
•           Customer Feedback Form
•           Email Marketing Tool for web design
•           Six (6) online business listings withlinks to your website
•           Eight (8)-Point Search Engine Optimization
•           Web Hosting Setup*
•           Domain Registration (1 year included)
•           Setup for 10 Email Accounts

How to Get Nice Web Graphics

Interactive Pages

Learn about Search Engine Optimization...

Learn what Email Contacts can do for you...

Package Price: $800 *   *Hosting Fee not included

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Suggested Web Design Pages
(or choose others):

•           Home
•           About Us
•           Special Offers
•           Product Info
•           Service Info
•           Printable Order Form
•           Recommend-a-Friend Form
•           Announcements
•           Opt-in Email
•           Photo Gallery
•           FAQs
•           Testimonials
•           Site Map
•           Contact Us
•           $40 per additional web design page

Portfolio of Websites  Portfolio of Banners  Portfolio of Logos

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Further Explanation of Package Features:

Website Prototype:

A Website Prototype is a draft of a website which allows you and us to better discuss what website features you want with the Website Package you have requested from us. We are a web design company operating out of West Chester, PA (Chester County). A prototype is a great way for you to preview and decide what webpages, page banners, graphical online ads, promotional text, and other features you want with Value-Added Website Packages from Afford Ecommerce.

Afford Ecommerce Web Graphics:

Our web design includes Web Graphics, which are professional, high-quality images that are incorporated into your website to provide visual appeal to your visitors. Graphics included in website packages from Afford Ecommerce in West Chester, PA (Chester County), will be carefully selected, formatted for their best display on the web, customized to match your online goals, and artistically placed on your webpages. Most often, your web images will be derived from photos, but sometimes it is effective to add a few illustrative accents where appropriate.

With your Value-Added Website Package, your website graphics will include a custom graphic or Flash banner for each page, your logo and your logo. It also can include images to tastefully accent text on webpages such as an Announcements page. Your package also will include graphical online ads (such as for a Special Offers or other webpage) and, if you desire, a Photo Gallery to showcase your business or organization. These are great value-added feature in good website packages. If you do not already have an effective logo for your business or organization, Afford Ecommerce will create an exciting new logo for you. This logo will illustrate your business, and distinguish you in your industry and in your visitors' memories.

Photo Gallery:

A Photo Gallery is a set of photos your website visitors can view online to get to know you and your business or organization better. Afford Ecommerce in West Chester, PA, will display your existing photos in a professionally designed, online photo gallery. You also can ask us to take some selective photos for your photo gallery. Photos can be of your business events, you, your staff, or all of these. Our photo gallery designs can either show a set of photos at one time, or allow your visitors to browse through your photos on an interactive page. This is one possible value-added feature in good website packages.

Online Graphical Advertisements:

Online Graphical Advertisements from Afford Ecommerce are professional-looking ads strategically incorporated into your website. We can display ads for products, services, or programs you offer to your customers or the public. When you request a website package from us, working ideas for ads will be included in the prototype website we provide for your review, and ads are refined as you request prior to launching your website. Let us know what you want to offer on your website. View some examples of our Graphical Ads.

Web Content:

Overall, Web Content includes the text, images, and features with which your visitors can interact ( or interactivity features ) offered on a website. As part of all website packages, our web design company in West Chester, PA (Chester County) can write and craft all you web content for you, or work collaboratively with you to create content. We will then incorporate the content into visually appealing, readable page layouts. Read more about Web Graphics and Interactive Pages.

Online Announcements:

Online Announcements are notices you want to provide your customers, clients, or the public about events that are happening. To name just a few examples, announcements help generate interest in your current sales, your new store opening, your new programs, new staff, or new developments in your industry. Afford Ecommerce in West Chester, PA (Chester County), will take your news and design innovative ways to display your announcements on either an Announcements page, or within relevant content of other pages, or both. Announcements are one possible value-added feature in good website packages. Our passion is to peak visitor interest in your announcements by combining well-written text with attractive images.

Frequently Asked Questions (FAQs):

Frequently Asked Questions (FAQs) are questions with appropriate answers that you provide to inform your website visitors about your business or organization, or about things you offer on your website. Well-crafted FAQs are clearly written, informative, and easily browsed by visitors. FAQs are useful for any site, but especially on websites offering relatively complicated service offerings or online interactivity.

Domain Name Selection:

Domain Name Selection is choosing an Internet address for the home page of your website. At the time we launch your new website for you, you will advertise this website address so people will visit your site and you can get in position to enjoy the benefits of having a website. Afford Ecommerce of West Chester, PA, will work with you to select a strategic domain name that is more likely to be remembered by people, and found by those searching the Internet. The best domain name for your website may or may not be the actual name of your business or organization. We can provide the technical and marketing efforts needed to develop a strategic domain name and confirm it is still available to be registered for your website.

Domain Name Registration:

Domain Name Registration is the official signing up of a domain name for your website with a domain registrar. Afford Ecommerce will complete the technical work to select a good registrar, and to register your domain name for a registration period ( 1 or more years ) that makes sense for your budget.

Web Hosting:

Web Hosting is a service in which a company lets you store all the files and other resources needed to display your website on their powerful server computers. Web hosting includes providing access to all the supporting services to ensure your website functions properly and is accessible to people browsing the Internet. Afford Ecommerce will listen to your website goals, recommend a hosting service that supports these goals, and perform the necessary technical work to set up a web hosting account and its services for your website.

Interactive Pages:

Interactive Pages are webpages that offer choices to your website visitors for what information they wish to view, or which allow them to provide information to you by filling out forms, or to conduct work or purchases online. Depending on your online goals, we can provide the following interactivity add-ons to your selected Website Package:

1. Page controls ( such as dropdown lists ) that drive displays of different information
2. Online Searching for your products or services
3. Online Forms
4. Other features

Read more about Interactive Pages and websites that allow you to conduct Ecommerce ( online sales ).

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Online Forms:

Online Forms are areas on webpages where a visitor can enter and submit information to you. The online forms provided by Afford Ecommerce with your website package will be carefully designed to help motivate your visitors to fill out these forms. The forms will accurately transmit information entered by your visitors to you:  you will receive information in emails automatically generated by our form design, or in online reports accessible only by you ( and supported by a  Web Database), or both. We will customize your forms to support the best ways for you to conduct your business or public programs, and to fit attractively in your webpages.

Request a Quote Form:

A Request-a-Quote Form is one type of online form used by visitors to tell you what product or service variations interest them, and to ask you for a price estimate. The Request-a-Quote Form effectively generates a sales call for you and, therefore, saves you time in your sales efforts. It gives you another opportunity to complete a sale by responding to them with a competitive quote.

Recommend-a-Friend Form:

A Recommend-a-Friend Form is an online form with which a visitor can enter the mailing address or email address of a friend or family member they believe will be interested in what your business or organization has to offer. Such a form gives you an opportunity to complete a sale or to interest another participant in your public programs.

Double Opt-in Email:

Opt-in Email is an online system in which your website visitor enters their name and email address into a form, in order to sign up to receive periodic email from you. Designed and managed well, this can be a low-cost, effective way to build your contacts and to offer valuable information and special offers to your clients and the public. Double Opt-in Email goes one more professional step, by automatically sending the visitor a response email. Using this email, the visitor will then reply back to confirm their wish to opt-in for your emails. The double opt-in method is preferred to better protect privacy by having people confirm their opt-in from their own email account.

Email Accounts:

Each website package provided by Afford Ecommerce includes setup for a group of email accounts to help you efficiently communicate with both your website visitors and your staff. As part of your website package, we will set up these email accounts, and show you and your staff how to use them effectively. Since your Value-Added Website Package from Afford Ecommerce includes interactive forms (such as an Order Form, a Recommend-A-Friend Form, and an Opt-In Email Form) for your visitors to fill out, we will make your website automatically send to you professional, clear emails containing the information they submitted with these forms.

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Website Security:

Website security includes website design methods that promote both secure handling of personal or sensitive information offered by your website visitors, and secure display of your web content. All personal or sensitive information will be encrypted. If you have interactive webpages or dynamic web content that are supported by a web database ( as with online memberships or product catalogs ), Afford Ecommerce also will provide the necessary website security for your webpages and database.

Privacy Policy:

One part of a professional website is a privacy policy. This is true for any website that collects personal or sensitive information from online visitors. A privacy policy is needed for sites that have opt-in email forms or online appointment forms, or that conduct ecommerce. A well-designed privacy policy will clearly state what information is collected by the website from online visitors, how the information will be used by the website owner, and how the website and its owner protect the privacy of this information. If a website's offerings are supported by a database, a privacy policy includes what data privacy measures are taken to protect any information that is stored in the database.

Online Business Listings:

Online Business Listings are entries for your business or organization that appear on websites dedicated to providing contact information ( and often product and service information ) to people searching for such sources and locations. Effectively using online listings to promote your business requires applying the right thought to which listings are more often used by those people you want to reach. It also requires applying the right strategy when writing descriptions of products, services, and business locations for your listing.

Search Engine Optimization (SEO):

Search Engine Optimization is the art of designing and marketing a website so that it appears higher in the search results (“hits”) of desired search engines such as Google. A search engine is an online service, usually free, that a search engine company provides to enable people browsing the Internet to find websites that match the information they are seeking. Where a website appears in a hit list depends on how high a search engine has ranked the site. The higher a website appears in a hit list, the more likely a person browsing the Internet will find the website.

Depending on your online business goals and current budget, different levels of effort in Search Engine Optimization (SEO) can be performed. Each level can consist of applying a set of techniques (or “points”) aimed at making your website more search-engine friendly. With your Value-Added Website Package, Afford Ecommerce will perform an eight (8)-point Search Engine Optimization for your website. SEO generally is performed in stages, starting with an initial level, followed by more advanced levels. SEO levels can range between giving webpages an initial design that make pages more search-engine friendly, to securing some links from other websites to your website ( which helps rankings ), to aggressive marketing and design techniques to promote increased ranking. It is recommended that some SEO be continued at timely intervals to help maintain a website's ranking.

Page hit counters:

A Page Hit Counter is built into a webpage to immediately register ( or count ) that a visitor has arrived at ( or "hit" ) the webpage. One popular way to use this information is to display the total hits to date to visitors viewing the page. Another effective way to use this information is to update a web database with the current hit count for each webpage, so that website owners can see which pages visitors are finding and choosing to view.

Site Map:

A Site Map is a webpage that lists the contents of your website and provides links from the site map to each content area. Well-designed site maps are user-friendly and provide enough specific categories ( or subjects ) for content so that website visitors can easily find desired areas of your website.


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