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For those desiring a Starter Website Package for ecommerce,
usually in two weeks, with minimum cost.
Our Ecommerce Starter Website Package will deliver a professional web design with a secure, user-friendly ecommerce process, along with a unique online presence for your business or organization.  Your web design will include a Shopping Cart, Checkout Page, Shipping Options Page, Privacy and Refund Policies, and Order Confirmation in your ecommerce process.  Your secure ecommerce will be supported by database-driven product pages and a custom database.  This starter website package gives you an 18-page, quality web design with visually appealing Page Banners, Online Graphical Ads, and other pleasing page layouts.  Our Starter Website Package for Ecommerce also incorporates these valuable, Interactive Features into your website:  an online Recommend-a-Friend Form and a Double Opt-In Email signup form.

Let Afford Ecommerce of West Chester, PA (Chester County) convert your business goals and our industry knowledge into well-crafted, compelling text for your web content--  such as product and service information, special offers, announcements, and testimonials.  For all our website packages, Afford Ecommerce will handle the ecommerce details for registering your website domain name, setting up your website hosting service, integrating an SSL Certificate and Gateway Service to enable ecommerce for your starter website, and launching your website with 8 points of Search Engine Optimization.  Our Ecommerce Starter Website Package includes setup for 10 email accounts you can use to communicate with your customers, visitors and staff.  It also includes advertising your business with 6 online business listing services, which can be either free or subscription listings. Any subscription fees would be extra.

You can later upgrade to our Ecommerce Advanced Website Package, to get Online Product Searching, Gift Card Processing, an Owner's Product Admin Page, and other advanced functions.

Features in a Starter Ecommerce Package:

•           One (1) Custom Prototype
•           Database-Driven Product Pages
•           Custom Web Database
•           Get 18 webpages
•           Page Hit Counters
•           Custom Graphic or Flash Page Banner
•           Secure Shopping Cart
•           Internet Merchant Account
•           Gateway Service Account(permits transaction processing)
•           SSL Certifcate(permits secure transactions)
•           Double Opt-In Email Signup
•           Six (6) online business listings thatlink to your website
•           Eight (8)-Point Search Engine Optimization
•           Web Hosting Setup*
•           Domain Registration (1 year included)
•           Setup for 10 Email Accounts

Web Graphics from Afford Ecommerce

Learn about Search Engine Optimization...

Learn what Email Contacts can do for you...

Package Price: $1,100 *   *Hosting Fee not included

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Suggested Pages:  (or choose others)

•           Home
•           About Us
•           Special Offers
•           Product Selection-- 3 pages
•           Shopping Cart
•           Checkout
•           Shipping
•           Privacy Policy
•           Refund Policy
•           Order Confirmation
•           Recommend-a-Friend Form
•           Announcements
•           Opt-in Email
•           Testimonials
•           Site Map
•           Contact Us
•           $30 per additional page

Portfolio of Websites  Portfolio of Banners  Portfolio of Logos
( Afford Ecommerce - West Chester, PA, Chester County )

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Further Explanation of Package Features:

Website Prototype:

A Website Prototype is a draft of a website which allows you and us to better discuss what website features you want with the Website Package you have requested from us. We are a web design company operating out of West Chester, PA (Chester County). A prototype is a great way for you to preview and decide what webpages, page banners, graphical online ads, promotional text, and other features you want with the Starter Business Website Package from Afford Ecommerce.

Afford Ecommerce Web Graphics:

Our web design includes Web Graphics, which are professional, high-quality images that are incorporated into your website to provide visual appeal to your visitors. Graphics included in Afford Ecommerce website packages will be carefully selected, formatted for their best display on the web, customized to match your online goals, and artistically placed on your webpages. Most often, your web images will be derived from photos, but sometimes it is effective to add a few illustrative accents where appropriate. Your website graphics will include a banner for each page, images to tastefully accent your webpage text, graphical online ads, a photo gallery showing events and perhaps staff in your business, and your logo. Flash banners are included in some of our website packages, and can always be provided as a package add-on. With your Starter Ecommerce Website Package, your website graphics will include a custom graphic or Flash banner for each page, your logo and your logo. It also can include images to tastefully accent text on webpages such as an Announcements page. Your package also will include graphical online ads, such as for a Special Offers or other webpage. If you do not already have an effective logo for your business or organization, Afford Ecommerce will create a logo that illustrates your business, and distinguishes you in your industry and in your visitors' memories.

Online Graphical Advertisements:

Online Graphical Advertisements from Afford Ecommerce are professional-looking ads strategically incorporated into your website. We can display ads for products, services, or programs you offer to your customers or the public. When you request a website package from us, working ideas for ads will be included in the prototype website we provide for your review, and ads are refined as you request prior to launching your website. Let us know what you want to offer on your website. View some examples of our Graphical Ads.

Web Content:

Overall, Web Content includes the text, images, and features with which your visitors can interact ( or interactivity features ) offered on a website. With your website package, Afford Ecommerce can write and craft all you web content for you, or work collaboratively with you to create content. We will then incorporate the content into visually appealing, readable page layouts. Read more about Web Graphics and Interactive Pages.

Online Announcements:

Online Announcements are notices you want to provide your customers, clients, or the public about events that are happening. To name just a few examples, announcements help generate interest in your current sales, your new store opening, your new programs, new staff, or new developments in your industry. Afford Ecommerce will take your news and design innovative ways to display your announcements on either an Announcements page, or within relevant content of other pages, or both. Our passion is to peak visitor interest in your announcements by combining well-written text with attractive images.

Domain Name Selection:

Domain Name Selection is choosing an Internet address for the home page of your website. At the time we launch your new website for you, you will advertise this website address so people will visit your site and you can get in position to enjoy the benefits of having a website. Afford Ecommerce will work with you to select a strategic domain name that is more likely to be remembered by people, and found by those searching the Internet. The best domain name for your website may or may not be the actual name of your business or organization. We can provide the technical and marketing efforts needed to develop a strategic domain name and confirm it is still available to be registered for your website.

Domain Name Registration:

Domain Name Registration is the official signing up of a domain name for your website with a domain registrar. Afford Ecommerce will complete the technical work to select a good registrar, and to register your domain name for a registration period ( 1 or more years ) that makes sense for your budget.

Web Hosting:

Web Hosting is a service in which a company lets you store all the files and other resources needed to display your website on their powerful server computers. Web hosting includes providing access to all the supporting services to ensure your website functions properly and is accessible to people browsing the Internet. Afford Ecommerce will listen to your website goals, recommend a hosting service that supports these goals, and perform the necessary technical work to set up a web hosting account and its services for your website.

Interactive Pages:

Interactive Pages are webpages that offer choices to your website visitors for what information they wish to view, or which allow them to provide information to you by filling out forms, or to conduct work or purchases online. Depending on your online goals, we can provide the following interactivity add-ons to your selected Website Package:

1. Page controls ( such as dropdown lists ) that drive displays of different information
2. Online Searching for your products or services
3. Online Forms
4. Other features

Your Ecommerce Website Package does include an interactive shopping cart. Read more about Interactive Pages and websites that allow you to conduct Ecommerce ( online sales ).

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Online Forms:

Online Forms are areas on webpages where a visitor can enter and submit information to you. The online forms provided by Afford Ecommerce with your website package will be carefully designed to help motivate your visitors to fill out these forms. The forms will accurately transmit information entered by your visitors to you:  you will receive information in emails automatically generated by our form design, or in online reports accessible only by you ( and supported by a  Web Database), or both. We will customize your forms to support the best ways for you to conduct your business or public programs, and to fit attractively in your webpages.

Recommend-a-Friend Form:

A Recommend-a-Friend Form is an online form with which a visitor can enter the mailing address or email address of a friend or family member they believe will be interested in what your business or organization has to offer. Such a form gives you an opportunity to complete a sale or to interest another participant in your public programs.

Double Opt-in Email:

Opt-in Email is an online system in which your website visitor enters their name and email address into a form, in order to sign up to receive periodic email from you. Designed and managed well, this can be a low-cost, effective way to build your contacts and to offer valuable information and special offers to your clients and the public. Double Opt-in Email goes one more professional step, by automatically sending the visitor a response email. Using this email, the visitor will then reply back to confirm their wish to opt-in for your emails. The double opt-in method is preferred to better protect privacy by having people confirm their opt-in from their own email account.

Email Accounts:

Each website package provided by Afford Ecommerce includes setup for a group of email accounts to help you efficiently communicate with both your website visitors and your staff. As part of your website package, we will set up these email accounts, and show you and your staff how to use them effectively. Since your Ecommerce Website Package from Afford Ecommerce includes interactive forms (such as a Recommend-A-Friend Form and an Opt-In Email Form) for your visitors to fill out, we will make your website automatically send to you professional, clear emails containing the information they submitted with these forms.

Database-Driven Product and Service Pages:

Database-Driven Product and Service Pages are dynamic webpages which display sales item information provided by a web database supporting the website. Descriptions, prices, images, and other information on product and service items are all stored in the database, and then dynamically displayed in the proper location on the webpage when the page is visited. Afford Ecommerce will perform the technical and artistic work necessary to create compelling displays of products and services, and to make your web database work seamlessly with these pages. Read more about a Custom Web Database and an Owner's Product and Service Admin Page below.

Custom Web Database:

A custom web database is a system that enables you to provide dynamic web content or interactive pages for your website visitors. While no website visitors can see the database or what it does, as your webmaster Afford Ecommerce can access the database to update your data in response to your business needs. Alternatively, we can provide an Owner's Product and Service Admin Page you can use to update the data yourself. Afford Ecommerce can maintain the structure of your database to help support your business or organization as it grows. A web database from Afford Ecommerce will enable you to be more efficient in updating the product, service, and other information on your website.

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Website Security:

Website security includes website design methods that promote both secure handling of personal or sensitive information offered by your website visitors, and secure display of your web content. All personal or sensitive information will be encrypted. If you have interactive webpages or dynamic web content that are supported by a web database ( as with online memberships or product catalogs ), Afford Ecommerce also will provide the necessary website security for your webpages and database.

Secure Shopping Cart:

An online shopping cart is a process which receives information about what a visitor has selected to buy online, provides a secure form to collect the necessary information for credit card processing, and securely communicates with a Gateway Service and your Internet Merchant Account to complete the credit card transaction.

A shopping cart from Afford Ecommerce will be user friendly-- carefully designed to contain features that today's buyers demand, and to eliminate usage problems that buyers find annoying. The ecommerce solution we offer will include customizing the graphical layout of all shopping cart pages, to achieve a consistent "look and feel". A consistent "look and feel" gives your online buyers the feeling of assurance that your shopping cart is secure and fully integrated into your website. The shopping cart process you get with your Ecommerce Website Package will be fully integrated with pages offering your products and services ( or integrated with an online catalog ). Your shopping cart will provide a user-friendly, informative, and secure checkout process that is integrated seamlessly with the necessary credit card processing. Credit card processing will involve proper data communications with your Gateway Service and Internet Merchant Service account. Your shopping cart process will comply with currently accepted protocols for credit card processing and data privacy. An Afford Ecommerce cart design will work seamlessly with customized shipping options and order confirmation.

Learn more about our secure shopping carts…

SSL Certificate:

A secure socket layer (SSL) Certificate is required for websites processing credit card transactions as part of ecommerce. A properly designed ecommerce website includes an SSL from a reputable SSL company. This company will certify the identity of the website owner and the legitimacy of the ecommerce website. The emblem for the SSL certificate should be displayed prominently within the shopping cart pages.

Internet Merchant Account:

An Internet Merchant Account is a bank account a business ( an "online merchant" ) conducting ecommerce on a website must have to enable secure credit card processing and to ensure proper deposit of sales proceeds. Afford Ecommerce will guide you through the process of applying for an Internet Merchant Account, and will perform the necessary technical work to complete the account setup and to make your online sales process work properly with this Internet Bank Account.

Gateway Service Account:

A Gateway Service provides the communications and data transfers necessary to make your shopping cart work with banking networks and security measures. The Gateway Service is required to allow your ecommerce website to properly complete credit card transactions. Afford Ecommerce will perform the technical work necessary to recommend a reputable gateway service and the type of gateway service account for your business. We will guide you through the process of applying for and securing a gateway service account. Then, we will integrate the gateway service with your online sales process.

Privacy Policy:

One part of a professional website is a privacy policy. This is true for any website that collects personal or sensitive information from online visitors. A privacy policy is needed for sites that have opt-in email forms or online appointment forms, or that conduct ecommerce. A well-designed privacy policy will clearly state what information is collected by the website from online visitors, how the information will be used by the website owner, and how the website and its owner protect the privacy of this information. If a website's offerings are supported by a database, a privacy policy includes what data privacy measures are taken to protect any information that is stored in the database.

Refund Policy:

Besides maintaining a proper data privacy policy, another part of a professional ecommerce website is providing an online display of your refund policy. A well-designed refund policy will be clearly written, customer-friendly, and supportable by your business.

Online Business Listings:

Online Business Listings are entries for your business or organization that appear on websites dedicated to providing contact information ( and often product and service information ) to people searching for such sources and locations. Effectively using online listings to promote your business requires applying the right thought to which listings are more often used by those people you want to reach. It also requires applying the right strategy when writing descriptions of products, services, and business locations for your listing.

Search Engine Optimization (SEO):

Search Engine Optimization is the art of designing and marketing a website so that it appears higher in the search results ("hits") of desired search engines such as Google. A search engine is an online service, usually free, that a search engine company provides to enable people browsing the Internet to find websites that match the information they are seeking. Where a website appears in a hit list depends on how high a search engine has ranked the site. The higher a website appears in a hit list, the more likely a person browsing the Internet will find the website.

Depending on your online business goals and current budget, different levels of effort in Search Engine Optimization (SEO) can be performed. Each level can consist of applying a set of techniques (or "points") aimed at making your website more search-engine friendly. With your Starter Ecommerce Website Package, Afford Ecommerce will perform an eight (8)-point Search Engine Optimization for your website. SEO generally is performed in stages, starting with an initial level, followed by more advanced levels. SEO levels can range between giving webpages an initial design that make pages more search-engine friendly, to securing some links from other websites to your website ( which helps rankings ), to aggressive marketing and design techniques to promote increased ranking. It is recommended that some SEO be continued at timely intervals to help maintain a website's ranking.

Page hit counters:

A Page Hit Counter is built into a webpage to immediately register ( or count ) that a visitor has arrived at ( or "hit" ) the webpage. One popular way to use this information is to display the total hits to date to visitors viewing the page. Another effective way to use this information is to update a web database with the current hit count for each webpage, so that website owners can see which pages visitors are finding and choosing to view.

Site Map:

A Site Map is a webpage that lists the contents of your website and provides links from the site map to each content area. Well-designed site maps are user-friendly and provide enough specific categories ( or subjects ) for content so that website visitors can easily find desired areas of your website.